Our mission is to publish and popularize Guitar Wheel branded inspired educational tools for teachers, students, and song writers in order to promote the understanding and enjoyment of music in both theory and practice.

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Top Tommy Bolan with Dustin and Dennis.

Below Dennis, Dustin and Michael Farley NAMM ‘09

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About Music Master Publishing

Music Master Publishing (MMP) introduced the Guitar Wheel™ at the NAMM show in Anaheim, CA, January 2005. For Dennis Cheatham, whose invention this truly unique music theory tool is, the original concept was clear from the very beginning. From conception to completion, the Guitar Wheel had literally been under construction for 15 years prior to its 2005 debut.


Dennis, ambitious to learn music theory to improve his own guitar playing, wanted to create a working tool to help musicians grasp theory and chord construction. He accomplished this by putting the information directly on a curved version of a guitar neck. The intricate parts and pieces of the Guitar Wheel were originally cut, pieced, pasted, and colored by hand. Revision after revision required constant structural and cosmetic changes to the Wheel. It was the ongoing art project that took over the family dining table, and eventually the extra bedroom, and even grew to have its own set of art supplies. With no deadlines and before the thought occurred to mass produce and market the Wheel, Dennis would work on it for a while and put it away, then work on it again whenever inspiration struck.


What began for Dennis as a hobby became a passion and ultimately a business. His passion helped develop a product that is marketable and useful to more people than just himself. Dennis's family was very encouraging, as they had watched the project evolve through all its phases and realized its potential as a product that defied the current standards of boring chord books, charts, and the extremely basic and limited circle of fifths. The Guitar Wheel contains a library of music theory in one eye-catching, easy-to-use tool.

 

Together, the family moved forward with Dennis's growing dream of making the Guitar Wheel into a reality, and Music Master Publishing was born to market the Guitar Wheel to the world. After securing copyright, trademark, and sufficient working capital, the Guitar Wheel went to print for the first time in 2004. In January 2005, the Guitar Wheel had its own booth at the NAMM show in Anaheim, CA, where it launched to the more than 60,000 people in attendance that year. Dennis and wife Nancy, along with their three children, Dustin (current president and CEO), Dana, and Dale, worked the booth to support the new family business and help demonstrate the Guitar Wheel. Initial public reception of the Guitar Wheel was fantastic, and business has steadily grown over the last five years.

 

The Cheatham family is proud of Dennis, his vision, and the success of the Guitar Wheel. They are extremely grateful for the support of all the friends, professionals, and artist endorsers who have helped the business grow. Dennis remains humble and thankful to God for the divine inspiration for the design of the Guitar Wheel and to his family for their unwavering support. Ever creative, Dennis is authoring a book to complement the Guitar Wheel, and has entertained ideas for other educational music theory related products.


Since its launch, the Guitar Wheel has been sold to retail stores and individuals in all 50 states and to over 15 nations. MMP has joined forces with Farley’s Musical Essentials in order to provide our products to all distributors worldwide, including Alfred Publishing. The Guitar Wheel is now in its third printing.

Demonstrating the Guitar Wheel at the Healdsburg, CA Guitar Show, August 2005.

Dennis and Nancy at the Healdsburg Guitar Show, August 2005.

Dustin and Marc Cooper at the NAMM Show January, 2005.

Double guitar shredder Sonny Lombardozzi

Dustin Cheatham with Jason Becker

Matt Beal

Mike Felder of Mortar Reign

German Schauss.

Steve Burrows at the January NAMM Show

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